BRINGING INNOVATION TO SURFACES
Materialize Inc. is a distribution and sales agency, revolutionizing how surfacing solutions are introduced to the Canadian market.
New Products 2025
New Products 2025
Herringbone patterns have long been celebrated for their timeless elegance, but with Woodura herringbone, this classic design reaches new heights of durability and sophistication. Unlike traditional hardwood flooring, Woodura combines natural wood with advanced technology, resulting in a product that is five times more durable.
The secret lies in the innovative manufacturing process. Woodura incorporates a layer of high-density fibreboard (HDF) that enhances the structural integrity of each plank. This core provides exceptional resistance to bending, warping, and denting, making it ideal for high-traffic areas. Traditional hardwood, while beautiful, is often susceptible to scratches and wear over time; Woodura herringbone offers unparalleled resilience.
Moreover, the surface treatment of Woodura involves a unique wood-in-wood bonding technology, which reinforces the flooring against moisture, stains, and other damaging elements. This means that homeowners can enjoy the aesthetic appeal of herringbone design without the constant worry of upkeep and maintenance associated with conventional hardwood.
With Woodura herringbone, you gain a floor that not only enhances the beauty of your space but also stands the test of time, ensuring that your investment remains intact for years to come. Experience a new standard in flooring where durability meets exquisite design..
Our Services
Sales Excellence
Materialize empowers brands in the Canadian market by establishing a dynamic connection between architects, designers, contractors, and end users. Our approach creates a seamless outsourced sales experience that enhances collaboration and efficiency. By integrating various stakeholders into a cohesive network, we ensure that each brand message is not only conveyed but also resonates with its intended audience. Our commitment to fostering these connections allows for innovative solutions that elevate brand identity and drive market success, ultimately transforming visions into reality.
Specification Support
Materialize is committed to providing sustainable, high-quality design solutions that empower designers to elevate their projects. By prioritising eco-friendly materials and innovative manufacturing processes, we ensure that each product not only meets rigorous performance standards but also aligns with environmental stewardship and design. Our expert team collaborates closely with designers to integrate durability and sustainability into every facet of their work, fostering a culture of responsible design. With Materialize, you can feel confident that your specifications will not only stand the test of time but also contribute positively to our planet.
Sustainable Value Engineering
Materialize promotes value engineering while upholding sustainability by merging efficiency with eco-responsibility. We foster collaboration among architects, designers, contractors, and end users to identify cost-saving opportunities that maintain or enhance sustainability outcomes. Through our network, we advocate for innovative materials and processes that reduce environmental impact. By leveraging our expertise in sustainable practices, we assist teams in evaluating alternatives that deliver economic value and environmental integrity. .